Memories of the Brussels Toys Fair organized by ECMA

 

Discover a selection of models that will go on sale from tomorrow Monday 21st of October until Thursday 24th of October on our website AUTOJAUNE COLLECTION

Edil Toys Lamborghini Marzal 13 Edil Toys Iso Grifo 12 Dinky Toys Afrique du Sud - Rambler Cross country break 193 Dinky Toys Afrique du Sud - Chevrolet Corvair 552

on sale this week: Edil Toys Lamborghini Marzal 13 Edil Toys Iso Grifo 12 Dinky Toys Afrique du Sud – Rambler Cross country break 193 Dinky Toys Afrique du Sud – Chevrolet Corvair 552

je me souviens ...

….of the first edition, in 1978, of the toy fair organized by the ECMA in Brussels in the aisles of the Woluwe Shopping Center. It was quickly to become the largest in Europe. Exhibitors came from all four corners of the planet. The geographical location of Brussels made it the political capital of the European Union. Part of the large English delegation, led by Mike and Sue Richardson, came to Brussels in a coach chartered for the occasion. It was an unmissable event where good humor reigned. I remember exchanging a Lambretta three-wheeled ice cream cart from Solido for a Spot On Wadham ambulance on site. This fair had the particularity of only lasting the morning. By noon, everything was over. The exhibitors then went to eat in the many brasseries that lined the aisles of this large shopping center.

Solido Renault Express Ecma (bourse de Bruxelles) 20éme anniversaire – Collection Personelle AutoJaune

The original C-I-J box simulating a Citroën Ami 6 assembly line offered this week brought back this memory. At the end of the first edition, when it was time to go and get something to eat, in front of one of the conveyor belts that led to the underground car park, a Belgian exhibitor still had dozens of boxes similar to the one offered this week for sale! I also remember the piles of C-I-J sailboats, caravans and Saviem JL20 semi-transformer carriers unsold from the day, despite the low prices. They must have come from a store stock or a wholesaler. I hadn’t asked him about it. Later I learned that these products, as well as the JRDs, had been exported en masse to Belgium.

on sale this week: C.IJ Coffret chaine de montage Citroën Ami 6 7-1

 

As for the Renault 1000kgs Belgian posts, like the one scheduled, I had not come across a single one in the exchange. This model which was designed for the Belgian market, at the request of the local distributor was also sold in France. Despite frantic searches, it took us five years to find it. It is a rare model.

on sale this week:C.I.J. – Renault 1000kgs Postes Belge 3-60 PB

 

The adjective is not usurped. In 2024, I affirm that it is still as rare. However, its rating has dropped. Prices vary according to supply and demand but also according to the purchasing power of collectors. The latter has been undermined for almost three years. It is normal for prices to decrease. They had become inflamed, they are becoming more reasonable again by force of circumstances.

Le danemark à bruxelles

 

Over the years of this Brussels fair, I have met many collectors from all walks of life with whom I have formed a friendship that has lasted fifty years. I can still see Bent Danielsen coming by train from Denmark, carefully unpacking his Teknos protected in local newspaper from his suitcase. His slowness exasperated me. I would have helped him to go faster. I understood from seeing his smile that you have to learn patience and above all appreciate this suspended moment, the one where you hope to see “the” coveted piece emerge from the package. The rarest pieces were in his little briefcase. That is certainly where he would have stored the Renault 4CV, the Triumph TR2 or the Opel Olympia on sale this week!

on sale this week: Tekno – Renault 4cv 3 barres 811

on sale this week: Tekno – Opel Olympia 806

Tekno - Triumph TR2 808

on sale this week : Tekno – Triumph TR2 808

 

The other three, the two Volvo 144s and the political Mercedes would have found a place in the suitcase. It was thanks to him that I met Ferd Zegel who came from the United States but also his friends from Turin. They were always together. A solid relationship had been born between these Scandinavian toy lovers. Bent was the unifying element. We regularly went to see him in Denmark where we met before going to the Gothenburg stock exchange. We did a lot of trading between us. It was a different time, money was not central. Bent very quickly understood the interest he had in finding rare pieces for us. Scandinavia will remain the most beautiful discovery of my life as a collector and dealer.

on sale this week: Tekno – Mercedes 230 SL POLITI (Danemark) 932

on sale this week: Tekno – Volvo 144 POLITIE (Netherlands) 835

Tekno - Volvo 144 pompier 853B

on sale this week: Tekno – Volvo 144 pompier 853B

spot on

I often thought back to that first Brussels fair when I saw the prices of certain objects soar even though they had not met their customers for some time before. As I progressed through the collection, I found this phenomenon on other products. Nicky Toys, Norev, Majorettes, for example. There are fashions, craze caused by a set of elements linked to information: an article in a newspaper reporting the results of an auction room, the publication of a reference work. When the superb book Spot On “the ultimate book” (In House publication) came out, the already high rating of Spot On literally soared. Better still, many enthusiasts began to collect colors, but also color combinations with that of the interiors equipping the models. This has caused an increase in demand that has artificially inflated prices, until they become unreasonable, with the consequence of pushing away a part of the fans of the brand. This phenomenon cannot last long. It is impossible to maintain high prices for false rarities. By force of circumstances the market balances itself. Once they are disclosed, the high prices of these models have the magical power to make them stand out on the market. Some fans who own them decide to put them up for sale….
 
This week we have a nice set of Spot On at reasonable prices.
Spot On - ERF 68G plateau 109:2P

on sale this week: Spot On – ERF 68G plateau 109:2P

The ERF flatbed truck is a classic. It is not rare, it is just majestic with its sober flatbed. It takes me back to the 80s, when its appearance on a stock exchange table attracted enthusiasts. Two Fiat 600 multipla are on the menu. Strange choice of Spot On to have chosen this avant-garde car. This may be where the answer lies. I should warn you, this car, quite rare, was available in more than 15 colors… in the book mentioned above, about ten colors are already listed… but since then other colors have been referenced!

Spot On - Fiat 600 Multipla 120

on sale this week: Spot On – Fiat 600 Multipla 120

Spot On - Fiat 600 Multipla 120 bordeaux

on sale this week: Spot On – Fiat 600 Multipla 120 bordeaux

The Ford Zephyr is a model that has always given me a hard time collecting. It has only had a few color variations, just like the Vauxhall Cresta also offered this week.

on sale this week: Spot On – Ford Zephyr 6 270

on sale this week: Spot On – Vauxhall Cresta 280

The Austin taxi is surely one of Spot On’s most beautiful creations. Logically, this taxi is always finished in black…well, almost always, because there is a very rare burgundy version. The adjective here is not usurped. I have only met one in 50 years.

Spot on Austin Fx4 taxi Bordeaux Collection Personnelle AUTOJAUNE

on sale this week: Spot On – Austin FX 4 taxi 155

my favorite of the week for these two Mercuy

I can’t tell them apart. The Viberti Aquila tanker truck is not rare. It is part of a series in the colours of the oil companies that could be found on the other side of the Alps in the 1950s. In total I counted 9 different companies (13 variants). The Aquila company does not seem to have distributed its products anywhere other than in Italy.

Mercury - Viberti BC5C citerne Aquila 96

on sale this week: Mercury – Viberti BC5C citerne Aquila 96

 

The second, the Studebaker Golden Hawk, takes me back to this Brussels event. The Italian community in Brussels is very large. Belgium was a real welcoming land for Italian immigrants in the last century. It is not uncommon to hear Italian-sounding surnames among Belgian collectors.

Mercury - Studebaker Golden Hawk 27

on sale this week:: Mercury – Studebaker Golden Hawk 27

1978 corresponds to the time when Jean-Bernard Sarthe fell in love with this brand and its flagship models, including this Studebaker. If the Cadillac is the most beautiful achievement of the Turin firm, the Studebaker is for me the model that combines the most harmonious color combinations, just like the Lancia Flaminia. This is due to the roof/trunk distribution and bodywork. Jean-Bernard had raised the prices….He wanted them all, and immediately. I can only think of him in front of this Studebaker which offers an unusual color combination.

Mercury palette de studebaker golden hawk Collection personelle AutoJaune

Mercury palette de studebaker golden hawk Collection personelle AutoJaune

Vincent Espinasse

also coming this week: