{"version":"1.0","provider_name":"Univers Autojaune","provider_url":"https:\/\/universautojaune.com\/en\/","title":"The pedigree of advertising - Univers Autojaune","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"F6cd39Fc2D\"><a href=\"https:\/\/universautojaune.com\/en\/2026\/06\/14\/les-lettres-de-noblesse-de-la-publicite\/\">The pedigree of advertising<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/universautojaune.com\/en\/2026\/06\/14\/les-lettres-de-noblesse-de-la-publicite\/embed\/#?secret=F6cd39Fc2D\" width=\"600\" height=\"338\" title=\"&#8220;The pedigree of advertising&#8221; &#8212; Univers Autojaune\" data-secret=\"F6cd39Fc2D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/universautojaune.com\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/universautojaune.com\/wp-content\/uploads\/2026\/06\/Tekno-Scania-76-semi-remorque-citerne-Scania-Vabis-447.jpg","thumbnail_width":800,"thumbnail_height":533,"description":"In the 1970s, advertising began to gain prestige. \"Advertising\" entered the museum. Some poster artists, like Savignac, were now known and recognized by the general public. It was in this context that we turned to advertising model vehicles. We initially limited our search to advertisements related to the automotive world. Thus, the Ford Taunus from Tekno, in Dunlop colors, like the one offered this week, was one of our first acquisitions of this type. A design by Savignac is reproduced on the sides of the van. We were captivated by the model: the combination of colors, the quality of its manufacture and decoration. Following the same logic, we also sought out tanker trucks from the same manufacturer. Since the beginning of the automotive era, oil companies have used advertising to entice motorists. I remember that Mr. Sherpereel understood our sensitivity to the Danish brand and he offered us the Scania Vabis 76 tankers \"Ora\" and \"Scania Vabis\" on the same day, orange and khaki like the one offered this week."}